>As a country, we’ve made more than our share of mistakes. But taking democracy for granted, deleting civics and American History from the curriculum, and relying on the fates to continue to pass on the Idea of America from generation to generation, was perhaps the worst mistake of all. 

>The result is that we’ve become a nation of civically illiterate and chronically disengaged citizens. Less than 32% of Millennials––and fewer GenZers––believe that living in a democracy is essential. That is the path to suicide for a democracy. Simply re-enstalling civics and American history back into our educational system will not solve the problem and time is not on our side.

>The Story of America, the Idea of American Democracy, must now be aggressively marketed and sold to Americans as if it were a consumer product. Which, by the way, it is. With all its faults and shortcomings, the Idea of America is still the product with the greatest consumer benefits ever offered to mankind.

OUR MISSION IS SIMPLE. We‘ve spent our collective lives in the business of marketing products and ideas of all shapes  and sizes, from BMW to UPS, from a President to toothpaste. We intend to put these skills to work at selling the Idea of America to Americans. Reintroducing the Idea of America through engaging, easy-to-swallow, accessible content on civics and democracy––how the system works––so that We The People can once again take an active part in what happens in our hometowns, our states, our America - America The Possible.

**In case you’re wondering, we’re not a covert part of the U.S. Government. We are religiously non-political. Nor do we take money from corporations or foundations. We’re people-focused and people funded. When you buy a hat or a mug or a t-shirt, when you make a donation (however large or small) you're helping to make a meaningful difference in your future, your kid's future, in what becomes of America: America The Possible